携手创意代理商 DentsuMB，可口可乐推出 ‘real magic’ 主题营销的又一部新作：

圣诞节来临之际，一部 3 分钟TVC里，小男孩用纸盒做出长长的奇幻烟囱，迎接圣诞老人投射的礼物，更在邻里之间传递爱。

暖哭！

Coca Cola: Chimney

小男孩与妈妈搬进新公寓，家里没整好，邻居奶奶还有点怪。

电视机里播放着圣诞老人从烟囱里投射礼物的画面，可是家里并没有烟囱，怎么办？

小男孩望着妈妈的废纸箱，“有了！”

一节一节徒手粘粘，烟囱居然越来越长！

公寓楼里的全体住户都来帮忙，纸烟囱穿越邻里，横跨整栋楼。

就连保安大哥都激情献上最后一枚来自可口可乐的纸盒。

第二天清晨，礼物顺着烟囱悄然而至，落在男孩家的窗口。

也有一份礼物，顺着纸烟囱降落在了邻居奶奶的窗口。

来吧，这个圣诞节，聚在一起，感受魔法，感受爱。

CREDITS

Coca-Cola: Real Magic at Christmas

Agency: dentsuMB UK

CCO: Simon LloydCreative Director: Sarah BamfordCreative Team: Joe Stamp, Tom Prendergast

Business Director: Tom AdamsonSenior Account Director: Jenna LiveseyAccount Director: Raffi ChurcherProject Manager: Michelle Lemon

Agency Producer: Helen PowlettePrint Producer: Gemma HoseProduction Assistant: Callum Sharp

dentsuMB UK CEO: Gareth Collinsdentsu UK & EMEA CEO Creative: James Morrisdentsu Americas Chief Client Officer: Ida Rezvani

Production Company: RogueDirector: Sam BrownProducer: Polly RuskinEP: James HowlandDirector of Photography: Ben FordesmanProduction Designer: Andy Kelly

Editor: Paul HardcastleEditorial House: Trim EditingPost-production: Selected WorksPost Producer: Polly Kemp

Music Arranger: Chris WhiteMusic Composer: Robert B Sherman, Richard M. ShermanMusic Supervisor & Producer: Sian RogersMusic Supervisor: Joshua GibbardProduction Assistant: Chris ChristoforouMusic Company: SIRENRecording Studio: Abbey Road, studio 1 with the London Metropolitan OrchestraEngineer: Paul Golding

Audio post-production: FactorySound Engineer: Anthony Moore & James UttingProducer: Deborah Whitfield