联合利华旗下马麦酱（Marmite），此前推出全新辣椒口味。2 月 7 日，品牌再推出限量版「爆辣」口味，在英国当地超市和网上销售，仅售卖 6 个月。

为了给新品造势，同时在噱头上做足，携手创意代理商 Adam&eveDDB， 马麦酱（Marmite）放出系列超彪悍广告牌。

以「Love it. Hate it. Be Careful with it. 爱它，狠它，当心它」为文案主题，广告牌画面上，爆辣口味酱在爆炸。黄盖子直接从画面中炸飞出去，有的飞到汽车上，砸穿了挡风玻璃；有的飞到房顶，孤单挂在一角；有的飞到树枝上，摇摇欲坠。

有多辣，就有多炸。

系列户外广告牌

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Credits

Client: UnileverBrand: MarmiteProject/Campaign name: DynamiteFirst Air Date: 08.02.21

Client/s Team:Vice President, Foods & Refreshment, Unilever UKI: Andre BurgerMarketing Director, Foods, Unilever UKI: Fikerte WoldegiorgisMarketing Manager, Unilever UK: Kyrie MerrymanBrand Manager, Unilever UK: Sophie AllanAssistant Brand Manager, Unilever UK: Rebecca Prior

Agency: adam&eveDDBGroup Executive Creative Director: Ben TollettChief Creative Officer: Richard BrimCopywriter: Alex LucasArt director: Jon FarleyAgency Integrated Producer: Jaki Jo HannanPlanner/s: Will Grundy, Sara KeeganProject Manager: Jacqueline LynchJoint CEO: Tammy Einav &/ Mat GoffManaging Partner: Tom WhiteAccount Director/s: Oliver LesterAccount Manager/s: Emily BristoweDesign: King HenryHead of Design: Paul KnowlesArtworker: Dave CallowSupply: Gutenberg GlobalSenior Producer: Tony Hutton